HUAWEI Mobile Hong Kong
As a mainland China brand with a lot of mixed sentiment and impression out there in the market and the society, HUAWEI Mobile Hong Kong wanted to connect with Hong Kong people with localized content to enhance brand image.
Strategy:
With the use of top local photography influencers, I initiated and managed omni-channel influencer campaigns for the brand to help them connect with the audiences
My roles:
Account servicing, influencer management, ideation, paid media planning and buying
Strategy:
With the use of top local photography influencers, I initiated and managed omni-channel influencer campaigns for the brand to help them connect with the audiences
My roles:
Account servicing, influencer management, ideation, paid media planning and buying
HUAWEI P20 Series:
Sourced stories to showcase powerful camera of the phone and pay tribute to people who devote their lives in the dark:
Sourced stories to showcase powerful camera of the phone and pay tribute to people who devote their lives in the dark:
Initiated offline-to-online campaign to raise awareness of the phone launch and grow Instagram fans from nil to 6,000 within 3 months:
HUAWEI P3o Series:
Responsible for lining up influencers and project managing the travel-themed campaign to showcase the video-camera quality of the phone:
